This project started at a small note – when the client asked us to design only the service brochures. It is after our intervention on further details, that we learnt that the company will be starting their marketing activity to reach out to a larger market segment. We had a detailed conversation with the client to set a strategy to achieve the goal instead of working on a brochure only.
This resulted in rebranding of the company with marketing collaterals, and generated results as per the goal 🙂